Small Stuff is a design studio and collective based in New York City. Founded in 2014 by Dinah Fried and Joe Marianek, Small Stuff’s mission is to engage with relevant projects that contribute to culture, create value, and impact the public realm. Small Stuff partners closely with organizations and individuals in an open and participatory process that brings multiple voices and deep expertise to every project and context—across print, screen, and space. The work of the studio and its principals has been widely recognized by design industry organizations including Graphis, The Professional Association for Design (AIGA), The Art Directors Club (ADC), Design & Art Direction (D&AD), The Type Directors Club (TDC), 50 Books | 50 Covers, and the Society for Experiential Graphic Design (SEGD), among others. 

Dinah Fried 
Joe Marianek

Identity systems and programs  
Brand strategy, research, and naming 
Creative direction and art direction
Campaigns and outreach
Content strategy, writing, and development
Website and interface design
Book, editorial, and publication design
Environmental graphics and wayfinding

Selected clients, projects, and partners
Buzzfeed News
Blue Cross Blue Shield
Boston Properties
Center for Architecture
Chelsea Music Festival
Court Street Grocers
Design Trust for Public Space
Equal Justice Initiative
Ennead Architects
Film First
General Electric
Haven Life
Lincoln Center
MASS Design Group Architects
MIT Engine
New York Stem Cell Foundation
Other Half Brewing
Penguin Random House
The Rockefeller University
Scenic VR
School of Visual Arts

Selected Press
Slanted NY (Studio)
Design Matters (Joe Marianek)
NPR (Dinah Fried)
New York Times + Dallas News
(National Memorial for Peace and Justice)
AIGA Eye on Design (Lincoln Center)
Bloomberg (Other Half Brewing)

139 Fulton Street #300
New York, NY 10038