Small Stuff is a graphic design studio based in New York City and the Hudson Valley. Founded in 2014 by Dinah Fried and Joe Marianek, Small Stuff’s mission is to engage with projects that contribute to culture, create value, and positively impact the public realm. Small Stuff partners closely with organizations and individuals in an open and participatory process that brings multiple voices and deep expertise to every project and context—across print, screen, and space. The work of the studio and its principals has been widely recognized by design industry organizations including Graphis, The Professional Association for Design (AIGA), The Art Directors Club (ADC), Design & Art Direction (D&AD), The Type Directors Club (TDC), 50 Books | 50 Covers, and the Society for Experiential Graphic Design (SEGD), among others.
Leadership
Dinah Fried
Joe Marianek
Expertise
Identity systems and programs
Brand strategy, research, and naming
Creative direction and art direction
Campaigns and outreach
Content strategy, writing, and development
Website and interface design
Book, editorial, and publication design
Environmental graphics and wayfinding
Selected clients, projects, and partners
AIGA
Alphabet
AJ Capital Partners
Apple
Buzzfeed News
Blue Cross Blue Shield
Bloomberg Philanthropies
Boston Properties
CAMBA
Center for Architecture
Chelsea Music Festival
Court Street Grocers
Daniel Libeskind
Design Trust for Public Space
Equal Justice Initiative
Ennead Architects
Film First
GE
HarperCollins
Haven Life
It’s Electric
Light Phone
Lincoln Center
MASS Design Group Architects
Marine & Lawn Hotels
MIT Engine
New York Stem Cell Foundation
Other Half Brewing
Partners for Climate Action
Penguin Random House
Related
Ripple
Scenic Hudson
The Rockefeller University
The School of Visual Arts
The University of Pennsylvania
Selected Press
Slanted (Studio)
Design Matters (Joe Marianek)
NPR (Dinah Fried)
New York Times + Dallas News
(National Memorial for Peace and Justice)
AIGA Eye on Design (Lincoln Center)
Bloomberg (Other Half Brewing)
Contact
For new project collaboration inquiries, email us here.
Note: Small Stuff partners with nonprofits and 501(c)(3) organizations at reduced rates to help amplify their impact.
For inquiries regarding internship and freelance opportunities, please feel free to share links to portfolios and CVs here. Small Stuff is not currently hiring for any positions.
139 Fulton Street #300
New York, NY 10038