Small Stuff is a design studio and collective based in New York City. Founded in 2014 by Dinah Fried and Joe Marianek, the studio’s mission is to engage with relevant projects that contribute to culture, create value, and impact the public realm. Small Stuff partners closely with organizations and individuals in an open and participatory process that brings multiple voices and deep expertise to every project and context—across print,screen, and space. The work of the studio and its principals has been widely recognized by design industry organizations including Graphis, The Professional Association for Design (AIGA), The Art Directors Club (ADC), Design & Art Direction (D&AD), The Type Directors Club (TDC), 50 Books | 50 Covers, and the Society for Experiential Graphic Design (SEGD). 

Leadership
Dinah Fried, Principal 
Joe Marianek, Principal


Expertise
Identity systems and programs  
Brand strategy, research, and naming 
Creative direction and art direction
Campaigns and outreach
Content strategy, writing, and development
Website and interface design
Book, editorial, and publication design
Environmental graphics and wayfinding

Selected clients
AIGA
Apple
Avitas Systems
Buzzfeed News
Blue Cross Blue Shield
CAMBA
Chelsea Music Festival
Court Street Grocers
Design Trust for Public Space
Equal Justice Initiative
Ennead Architects
Film First
General Electric
HarperCollins
Haven Life
Light Phone 
Lincoln Center
MASS Design Group
New York Stem Cell Foundation
Other Half Brewing Co.
Penguin Random House
Related
The Rockefeller University
Saloniki Greek
Scenic VR
School of Visual Arts


Selected Press
Slanted NY (Studio)
Design Matters (Joe Marianek)
NPR (Dinah Fried)
AIGA Eye on Design (Lincoln Center)
Bloomberg (Other Half Brewing)


Contact
139 Fulton Street #619
New York, NY 10038

info@smallstuff.us

646.694.0026